Designer Aliko believes that jewelry should not only have the cold expression of metal, but also have the possibility of various rich colors. Since enamel has a variety of colors, she uses enamel techniques combined with metal as the creative medium to try to create jewelry with various colors, giving the jewelry more personal personality and expression, and trying to make the traditional enamel craft fashionable and youthful, hoping that more people will understand this craft tradition of more than a hundred years. So in 2009, she founded her own brand with the same name-"Aliko Chen Jewelry".

Adhering to the brand spirit of "Colorful Jewelry! Colorful Mind!" and focusing on enamel design, Aliko Chen Jewelry's designs always feature lively and rich colors, attempting to convey the mood and emotions in life through the combination of multiple colors. Each product is handmade and sold in limited quantities. The brand logo is represented by the "Brunmeisden" rose totem, which symbolizes love, harmony and luck. "Unleash your imagination, pursue love, happiness and freedom" is the fashion style and life attitude that Aliko Chen Jewelry wants to share with the public.