ARURA has been continuously developing various shower gels with aromatherapy effects. In Sanskrit, the word "ARURA" symbolizes healing and balance. ARURA is not only a personal care brand, but also a conscious lifestyle attitude. The brand founder believes that nature and different scents have healing properties, so he searches for the best natural ingredients from around the world to add to his products, and incorporates aromatherapy into self-care, using functional aromatherapy to transform daily personal care routines into a meditative, healing experience. The brand encourages everyone to feel the positive energy in life, treat health well and care for the earth through mindfulness, respect for nature and support for sustainable development, and create greater satisfaction. The brand's products do not contain SLS (foaming agents), parabens, phthalates and other irritating chemicals that are harmful to the environment.