BLACK BLAZE is a natural fragrance brand that started in Australia in 2016. Its founders, Joe and Ray, are both media professionals and former editors-in-chief of Kinfolk magazine. The brand is headquartered in Sydney. All fragrance ingredients are made from local natural raw materials, making it the first in Australia. A brand of candles using wooden wicks. The opportunity for the establishment of the brand came when the two founders co-founded the brand out of their love for fragrance after their trip around Macao. Different from the scent naming of ordinary fragrance products on the market, BLACK BLAZE chose to use situations and places to classify fragrances. , through the creation of situations, we outline the atmosphere of the moment and turn the aroma into the sum of life experiences.