In 2006, Chimei Group newly developed the B2C "CHIMEI Brand" business. Chimei Industrial invested in New Vision Technology Co., Ltd. for global operations. Now it has been registered in more than 70 countries around the world. "CHIMEI brand" adheres to consumers' basic peace of mind needs such as product safety, quality, energy saving and power saving, adheres to the experience of "heart and good feeling", and firmly believes that the root of happiness comes from consumers' 100% peace of mind and satisfaction. CHIMEI has successively launched various home appliances products, adhering to the industry's highest standards of safety, energy saving, aesthetics, forward-looking and other design principles, to accompany every family to start a happy life. The products currently sold include LED multimedia LCD monitors, LED LCD screens, fashionable LED lamps, energy-saving air conditioners, washing machines, refrigerators, DC fans, household appliances (such as dehumidifiers, vacuum cleaners, etc.) and kitchen appliances (such as electric ovens, juicers) …wait).

With its outstanding brand image of happiness, CHIMEI has been selected as one of Taiwan's Top 100 Brands, Taiwan's Excellent Brands, Taiwan's Premium Products, and Taiwan's Green Model by the International Trade Bureau of the Ministry of Economic Affairs. It has also won the Reader's Digest Trusted Brand Gold Award for 12 consecutive years.