Ding Chang Haus

台湾
2019年オープン
販売中の商品
15
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【新規会員限定】登録後7日以内アプリからのお買いもの送料無料(最大1,000円OFF)
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7/11-7/19 【Summer Sale】10,000円以上購入で800 P Coinsプレゼント
10,000円以上ご購入で800 P Coinsをプレゼント
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7/11-7/19 【Summer Sale】7,000円以上購入で400 P Coinsプレゼント
7,000円以上ご購入で400 P Coinsをプレゼント
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7/11-7/19 【Summer Sale】4,000円以上購入で300 P Coinsプレゼント
4,000円以上ご購入で300 P Coinsをプレゼント
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7/11-7/19 【Summer Sale】 全品対象5%OFF(おひとり様一回限り)
5%OFF
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ブランドストーリーはGoogle自動翻訳システムにより翻訳されているため、内容が不完全な場合があります。
日本語に翻訳原文を表示

"Ding" was originally a food container. It usually has three legs if it is round, and four legs if it is square. The tripod is also a representative of Chinese bronze culture. It was once regarded as an important tool for founding the country and a symbol of the country and power. Until now, there is still the awareness of tripod worship in writing. For example, the word tripod has been given extended meanings such as "prominence", "noble", and "grandness", such as idioms: one word and nine tripods, great fame, heyday, great help, etc.



The Li family in Pingtung came to Taiwan from Fujian in 1862 with their ancestor Li Zhuying, her wife, two sons Zhongyi and Zhongqing, and nephew Li Chan. Not long after Li Zhuying passed away, Li Zhongyi, Li Zhongqing and Li Juan opened a petrol truck shop in Wandan. Li Jian was responsible for grinding rapeseed oil, Li Zhongqing took care of the store's interior and exterior, and Li Zhongyi took on the responsibility of selling in Waiyan City. The three brothers worked closely together, and finally joined hands to make a fortune, establishing a century-old foundation for the Li family to become the richest man in Southern Taiwan.



The three brothers carefully considered and chose the store name "Dingchang", which symbolizes three pillars of prosperity, prosperity and self-motivation. For example, historical records record that Li Zhongyi went out with his oil drum and would not return to the store until the oil drums were sold out. This kind of consistent perseverance and self-requirement established a complete state of career development. Once the opportunity arises, he can grasp the leap forward at any time. .



And the opportunity really comes!



In 1895, the Japanese rulers came. The Japanese took a fancy to the red-brick Western-style office building of the Wandan Dingchang, which was rare at the time, and located the Japanese Southern Command on the Dingchang. As the ruled, the three Li brothers could only cooperate. Also because the Li family were members of the very early Presbyterian Church in Taiwan and co-pioneering pioneers, they had long been in contact with European missionaries such as Pastor Li Tuo, Pastor James Ma, etc., and had a more enlightened worldview and rational logic than the general public. Be able to accept the factual developments and changes of the new ruler.



Unexpectedly, such a pragmatic, rational and open person who cooperated with the Japanese actually won the trust of the rulers at the same time. The following year, in 1896, the eldest brother Li Zhongyi was appointed by the Japanese as the "Salt Affairs Branch Director", with operating privileges such as salt, rice, sugar, oil, and land. From now on, the road to wealth will be smooth and smooth, without any obstacles.



After becoming rich, the three brothers of the Li family behaved differently from traditional wealthy Taiwanese families. For example, they adhered to the loyalty of husband and wife, never kept concubines, and even eliminated the unscrupulous children who kept concubines. It also generously donated to the foundation mission of Christianity in Taiwan and helped poor students study abroad. These wonderful stories will be told to you slowly in the future.

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