Formulas brand story

My love in skin care products started from primary school. At that time I liked buying different beauty magazines. It's really exciting to see the models with smooth and bright skin and to discover various products in the magazines. I especially liked to study the chemical composition of skin care products, so I studied chemical engineering in the university.

After graduation, I devoted myself into the work of cosmetic research and development.
There were over 5 years in the making, from hair products, skincare products, bodycare to make-up. Every exposure to a new formula strengthens my interests in the world of cosmetics.



"Suddenly one day, "she" appears. "

Looking at the photo of the ultrasonic scan of my baby, I felt love.
Because of my obsession with ingredients and formulas, I insisted what I use for the product should be absolutely safe.
But looking around for better skin care products in the market, I came back empty-handed.
For the sake of the baby in my womb, I decided to develop the products myself.
I quited my job, chose to be a stay-at-home mom, and started my own business.



"Clean, simple, and natural."

I insisted that every formulation I made should be free of harmful ingredients.
And at the same time, they should be really efficient and professional to tackle skin problems.
To reduce harm to animals, the formulas are both "vegan" and not tested on animals.

"Then we have established the main theme of ​​our brand - Formulas."

In the future, I hope to do more for the family and children I love, and develop different safe and non-toxic skin care products for the whole family, and also for you!
I hope you and your loved ones can share this blessing too.
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Our Purity Philosophy

When the brand was founded, the owner was experiencing pregnancy himself.
We fully understand that pregnant women attach great importance to whether the ingredients of the product formula used are safe enough.
However, ordinary citizens, even outside salespeople,
They are not necessarily able to distinguish whether the skin care products in front of them are suitable for pregnant women.
Therefore, Formulas has already helped you filter the ingredients of the formula,

Our metrics are:
The product formula should be from my own perspective as a pregnant woman,
If you can use it with peace of mind,
It can only be used by every guest, and it is guaranteed with confidence!
For your skin and health,
Formulas rejects the use of harmful ingredients commonly used in over a hundred skin care products.
Carefully develop truly effective, pure, and burden-free care formulas.


Our products do not contain the following harmful ingredients:
Methylisothiazolinone Methylisothiazolinone preservative
Petrolatum Petroleum/Mineral Oil/Paraffin
Synthetic fragrance
Microbeads Microplastics
Caffeine
Retinol / Vitamin A Retinol / Vitamin A and its derivatives
Salicylic acid
benzoyl peroxide
Hydroquinone Hydroquinone
Formaldehyde-releaser Formaldehyde release preservative
(eg. quaternium-15, DMDM ​​hydantoin, imidazolidinyl urea, diazolidinyl urea)
Chemical sunscreen Chemical sunscreen
(eg. oxybenzone, octinoxate, octisalate, octocrylene, homosalate and avobenzone)
Tetracycline Tetracycline
Dihydroxyacetone
Parabens Parabens (eg. methylparaben, propylparaben, butylparaben, ethylparaben)
Ethanolamines Ethanolamines (eg. DEA, TEA, MEA)
Phthalates Plasticizer
Toluene Toluene
Triclosan Triclosan
Alcohol
Synthetic fragrance
BHA, BHT Synthetic Antioxidants
Propylene Glycol(PPG)
Polyethylene glycol (PEG)
Sodium Lauryl Sulfate/Sodium Laureth Sulfate Sulfate Foaming Agent
Kojic acid
Menthol
Some Chinese medicine ingredients: e.g. spurge, saffron
Some essential oils: e.g. rose, lavender



Do skin care products have to contain preservatives?



Q: Without preservatives, how can you ensure that the product is safe and less susceptible to contamination?

A: In fact, there is a set of measurement standards internationally! In order to increase the confidence of customers,



This year, we decided to send the product to SGS for testing!
The results of the report confirmed that Formulas's formulations obtained the highest standard "Preservative Potency Test" in the European Pharmacopoeia.

This means that our products can be stored for at least two years, and our products are of the ability to fight common contamination, and effectively inhibit the growth of bacteria in the product.

"We achieve not only just Clean Beauty,
but we are achieving the high standard of Clean Beauty. "