In French, "GELÉE" means "jelly", a dessert made of water, sugar, fruit juice and gelatin. The brand portraits the same characteristics in a jelly": moldability and sweetness. With the play of fabrics and wild imagination, " GELÉE aims to create fashionable yet artsy clothing, which is fun to be mixed and matched with.

The designer of GELÉE is also a painter. To her, artistry, imagination and the essence of time are indispensable to fashion design, in the way water, sugar and fruit juice are to the making of jelly.

GELÉE is the combination of art and utility .