The brand mascot uses the goat as the overall main visual, and divides different series of tea products into four major themes:
High mountain oolong tea, Taiwan black tea, fruit tea and Taiwan noble tea, with Taiwan tea as the base, mixed with fruits and herbs to create a sweet and sour fruit tea flavor that captivates everyone's taste buds!
On the packaging, using geometric figures, bright colors, humorous animation style and the grammar of Generation Z, the packaging elements suitable for the young people are designed, making the tea culture more approachable and more relaxed and leisurely drinking tea.
[Yang] Thick air rushes straight to the brain
【氏】Only righteousness is the only way to inherit Taiwanese spirit
[Quiet] The tea air comes from the cloud and mist of Taishan Mountain in Nine Turns
[Ink] The tea color is stained with this Taiwan flavor and cannot be extricated
The goat continues to lead the mountain and become its own goat!