THE SEED OF INNOVATION WAS ALREADY PRESENT IN FRATELLI GUZZINI FROM THE YEAR OF THE COMPANY’S BIRTH IN 1912

This seed of innovation was made fertile by Enrico Guzzini, a man with an open mind who drew upon his experiences, including those abroad, to set about re-launching an ancient craft - producing elegant ox horn items.

Subsequently, around 1938, another generation of Guzzini started a small revolution by manufacturing household items using Plexiglas. From that time, the company's history has been characterised by a series of decisively innovatory milestones. With the introduction of moulded acrylics at the beginning of the 1960s, Raimondo Guzzini s contemporary intuition sought to give the company a more open approach to business by importing into the Marche region the creative concepts of some of the best minds in design, starting with Luigi Massoni.

This was followed by the development of the bicolour project in the 1980s, then the leap to gas-assisted injection in the 1990s, to current research on new plastic materials and their infinite potential, usefully combining them with futuristic acrylics or more classical traditional materials, such as porcelain, glass, steel and wood. After almost a century, the main impetus behind this development (and that of all the companies within Fimag, the family s holding company) continues to come from a team of managers that share the same passion for innovation, as well as the same surname: Guzzini.


THE COMPANY TODAY DESIGNED TO BE USED (AND RE-USED)
Today, Guzzini products can be found in homes, restaurants and hotels in 85 countries throughout the world. Much of this success is due to a basic quality in the company’s DNA - a curiosity for innovation.

A constant striving to achieve an ideal combination of practicality and aesthetic appeal has always encouraged Guzzini to explore inquisitively, both in researching new materials and finding interesting and original design concepts. The result is a vast catalogue full of all types of items for the table, the kitchen and the home. They are all beautifully designed but easy to use, very familiar, inexpensive and extremely practical. The company's motto is “designed to be used”. And this is actually the case. Guzzini colanders, containers and cutlery are not designed to be kept religiously in drawers or cupboards and only brought out on special occasions. They are to be used and re-used for daily pleasure, so that every so often you suddenly realise that you have a well-designed item in your home that makes daily living a little easier.

Therefore, Guzzini’s research is aimed at quality of daily life, making every moment of the day special. This quality of life also includes an appropriate relationship between the items with which we surround ourselves and their impact on the environment. Fratelli Guzzini are dedicating much effort in this regard, and will continue to do so in the future, being aware that every product should be designed keeping a sharp eye on its environmental cost. Guzzini thermoplastics can be recycled and re-used over and over again, being reborn with new shapes and colours for new uses. They become more appealing and more useful than before.