[The Evergreen Chinese Comics Arrive on the International Comics Stage]
The author of the "Old Master" comic strip, Wang Ze, whose real name is Wang Jiaxi (1925-2017), is a pen name named after his eldest son Wang Ze. Since the creation of "Old Master" in the early 1960s, his superb and solid art skills have provided readers with the best visual enjoyment. "Old Master" always maintains the innocence of children, explores the future with virtual reality and reality, and uses both solemn and harmonious techniques to combine the heritage of Chinese life and the history of life. The attitude is fully revealed, and it also gives readers unlimited space for imagination.
In order to carry forward the humor of "Old Master", the comic has been developed and managed sustainably by Wang Ze, the eldest son, the architectural scholar and artist, and "Old Master Media Co., Ltd." has been established to make this important Chinese cultural asset marketed around the world and to be more popular. Modern art design is presented, and at the same time, more diverse digital content and new vision are created to meet the advent of the era of full commercialization.
[Authoritative and artistic recognition of cultural and creative assets]
The world's most classic Chinese animation brand "Old Master" started from comics and integrated with high-end art. It has been deeply involved in the art market for many years. In 2008, Old Master was invited to the world's largest art auction hall - Sotheby's (Sotheby's), and became Sotheby’s first auction of Chinese comics. In 2012, "Old Master" was also the first comic book auctioned at Christie's art auction. In 2014, Old Master once again held an exhibition and sale of Old Master's manuscripts at the invitation of Sotheby's. During the period, not only were all the manuscripts sold, but the outstanding results were recognized internationally. Subsequently, Lao Fuzi returned to Sotheby's auction in 2018 and exhibited the comics of Wang Ze and his son. Among them, the original black and white cover of "Old Master Rock" was auctioned online and sold for HK$650,000, setting a new auction record for the original comic book of Old Master. Wang Ze's nine "Undertones" paintings in memory of his father, Wang Jiaxi, were all sold out on the opening day.
[Love to use idioms to be persuasive and become the first choice for government cultural and educational endorsements]
"Old Master" is the only comic character that has been popular in Chinese society for more than 60 years. Accompanying you and me to grow together and being passed down from generation to generation has become a common memory for everyone. The old master speaks with ease and catchy idioms, making him the perfect candidate to be the most persuasive government spokesperson.
Endorsement cases have been spread all over the world. Such as garbage classification promotion, energy conservation and carbon reduction promotion in mainland China; fire station disaster prevention promotion and primary school moral education endorsement in Taiwan; Macao Health Bureau endorsement and Hong Kong Provident Fund Planning Bureau advertising endorsement in Hong Kong and Macao; Singapore and Malaysia Endorsed by the National Bank and the Ministry of Education.
[The darling of brand co-branding—cross-border diversified development]
Now, whether it is cross-border collaboration between well-known brands, cross-border fashion dolls, or co-branding by artists, we can create win-win cooperation.
The trendy cross-border dolls that have been launched include OMQX Japanese Tofu Man doll, OMQ Joint creations with artists have also created a craze, such as Hong Kong visual artist You Yishanren, Kenny's molly doll, artist Dorophy, Singaporean artist Phunk Team and Mainland Chinese artist Jincheng, etc., bringing surprises and joy to everyone.
[Cross-field influence of various countries]
International director Ang Lee said: "Thank you to "Old Master" for nourishing my imagination and sense of humor when I was young."
Detective Li Changyu said: "I have watched Old Master. My son loved to watch Old Master when he was a child. Now, even my grandson loves to watch Old Master. Although he does not understand Chinese, he keeps giggling every time he watches it."
"Old Master" is the most popular comic brand among Chinese people in the world.
So far, a total of 12 films and cartoons have been made into films. Among them, "Old Master 2001", produced by Tsui Hark and directed by Qiu Litao, is the first film in Asia to combine 3D computer animation with live action.
Lao Fuzi comics have been translated into many languages, such as English, Korean, Vietnamese, Thai, Cambodian and other foreign versions. Published in Taiwan, Hong Kong, Mainland China, Singapore, Europe, North America, India, Malaysia, Thailand and other countries. Nearly 100 million copies have been sold around the world and it enjoys cross-border popularity. "Old Master" is currently creating larger-scale and higher-level personal exhibitions and world tour exhibitions, creating century classics again, and presenting fans with richer and more diverse artistic sharing.
