There's no culture without diversity. inooknit was inspired by a conversaion between our team members, who set their heart on a greener option for millenials. We discovered that most of the products on the market weren’t sustainable, and so we did not think twice about this idea.

We spent years assembling, putting together ideas and plans, taking every step so carefully. From materials to packaging, every factor was considered and thought through. In the beginning, we were just a brand that pledged to plant trees and donate from every sale. We have decided to focus fully on how to make this planet better, and what values we desire to bring to the community.

Because it’s cute to care, from shoes to our daily life.