The history of Jin Guizong Di Chicken Essence is more than 100 years.

Grandma said that in her era, it was very luxurious for ordinary families to eat chicken, not to mention drinking chicken essence. Speaking of which, the grandmother who makes chicken essence at home should also be considered a princess!

Grandpa is a kid from a famous chicken vendor in the front desk. From an early age, he followed his great-grandfather to learn how to select chicken breeds and judge the quality of chickens. These are the key factors that affect the taste of chicken essence.

Although Jin Guizong's Essence of Chicken is made according to ancestral methods, her grandmother promises to have a better taste and texture than she had when she was a child. There is no other reason, it is because of grandpa's love and blessings.

In the past, the chicken essence made by grandma was not sold externally. It was only offered to relatives, friends and regular customers to buy, mainly selling chicken. However, in recent years, the convenience of chain stores and the relationship between government policies have seriously affected the chicken business.

Because grandparents are getting older, they don't have the idea of expanding new customers, and there is no extra time and physical strength...
The young grandson decided to help them transform, brand Jin Guizong, repackage the traditional Di Chicken Essence, and expand online channels.

LOGO The three characters "Jin Guizong" were hand-written by grandson with a brush together at the request of grandparents.
The two old men often quarreled while writing, because the grandson was dissatisfied after rewriting several times.

The process of LOGO design also symbolizes the persistence of the grandparents to the brand spirit-"health is priceless".
I hope that this spirit will be passed down through the handwriting of grandparents. From merchandise to packaging, there are three people's earnest and diligent, healthy food that allows customers to buy with peace of mind.