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The KeepCup professional portable coffee cup that subverts traditional concepts was conceived by a pair of siblings from Australia, Abigail and Jamie Flosseth. I am worried about the large amount of disposable cups generated by takeaway coffee every day. Not only are these disposable cups unable to be decomposed by the earth's environment on their own, but the number of trees that must be cut down and the amount of paper supplied each year to produce these disposable cups is incalculable. Therefore, the siblings began to encourage customers to bring their own takeaway cups when taking away coffee. To solve the problem of uneven capacity and materials of take-out cups, the two siblings, who are professional baristas, thought about it and decided to create a professional portable coffee cup that combines environmental protection and fashion concepts from the perspective and needs of professional baristas. KeepCup was born!