###DESIGNED IN HONG KONG, MADE IN JAPAN

lacraft is a shoelace brand established in 2023. Its products originate from Kyoto, Japan, featuring simple designs that may appear ordinary. However, holding them in your hand allows you to feel their quality and the difference in quality compared to other shoelaces.
The textile factory in Kyoto has a history of over 80 years since its establishment in 1935. It emphasizes material quality and is dedicated to meticulous dyeing and weaving methods. The produced shoelaces prioritize quality over appearance.

Life is about accomplishing each small task meticulously and stacking them together. The brand slogan "It's in the details" implies that shoelaces, despite being small accessories, reveal the dedication of the craftsmen through attention to detail. The brand adheres to a low-key and down-to-earth approach, without large-scale advertising campaigns or endorsements by media celebrities. The focus lies in the intricacy and quality of the products.

In the era of fast fashion, people tend to overlook the pursuit of quality and attention to detail. They forget that behind every quality-oriented product is a hidden dedication to excellence. Eventually, traditional textile factories are being replaced by low-cost factories focused on mass production.

lacraft hopes to help more people appreciate quality and attention to detail, thereby preserving and inheriting traditional craftsmanship and spirit.

Let every small thing stack up and build your ideal life.