Miao Youxing was founded in 2019. It is an original design brand of intangible cultural heritage wood carving from Hubei. It is committed to combining cute and interesting elements that heal people's hearts with wood carving skills to turn them into daily necessities that young people like. The brand founders Stone Dandan and Wu Yongkun both graduated from Hubei Institute of Fine Arts. They hope to innovate on the basis of traditional handicrafts and design products that benefit all living beings. They also hope that "intangible cultural heritage wood carving" can enter the lives of more people.