MIPOW was established in Hong Kong in 2010.
MIPOW is pronounced MY-POW, "MI" stands for "Myself", "POW" stands for "vitality and power", and its core value is "Make it Different".

MIPOW integrates design and technology to develop four major ecosystems: 3C digital accessories, small household appliances, smart homes and health care.
With its different product DNA and visual style, combined with the brand's long-standing design experience, it develops a series of life and home accessories.
The product design is mainly based on simple style, combining ergonomics with future space design trends, and relying on the application of technology to jointly create a series of products for living spaces. The collision of technology and design is simple yet elegant.

The functionality and stylish design of MIPOW products have won wide market recognition and won many prestigious awards, including Germany's Red Dot Design Award, iF Design Award, Japan's GOOD DESIGN Award and China's Macworld Asia's Best Award.