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ブランドストーリーはGoogle自動翻訳システムにより翻訳されているため、内容が不完全な場合があります。
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⁎ "We have nothing to add except our thoughts and feelings."



In the Christmas of 2020, we gave ourselves a gift.

The long-awaited self-created dessert brand "Woyuantang" is finally going to be unveiled.



My friends and I have been involved in marketing, restaurants, and baking for many years. In the fall of 2020, which is filled with a sense of doomsday, we decided to start a dessert business. In addition to wanting to have more time to do what I like, to have more people around me, to get rid of the orcs in the workplace, to throw away the scale and eat desserts to my heart's content, I also want to give myself an explanation for my long-cherished entrepreneurial dream. The name "Woyuantang" may seem a bit old-fashioned at first glance, but it is actually taken from a beautiful poem by Taiwanese painter and poet Jiang Xun. It sells handmade souvenirs made from a combination of French tartlets, monaka cakes, rose cookies, and handmade biscuits. The name is simple to write, just like our desserts, We add nothing but love and sentiment.







⁎「The scent of memory」



Can you imagine that about sixty years ago, the air of the entire Nantun Old Street was filled with the warm fragrance of Bai Xuesu? When I was a child, every time the New Year came, the children would join in making cakes. We would sit together and busy ourselves in and out under the guidance of the adults. There were no social networks or home deliveries in those days, but there was face-to-face directness and sincerity. Who could resist the freshly made white snow cakes that were dense, soft and fluffy? The sweet taste and memories that we occasionally steal, we realize that they are the precious moments that we most want to keep after we grow up. They are so precious that they become the strength to support you when facing many tangled situations.







⁎ "This is a road where I keep having difficulty making choices"



I used to think it was difficult to do the stick style for one minute, to go to Wuling in the west, and to sing in the opera house. Now I seriously think that the pure handmade French flower piping in one go is really difficult. What's even more difficult is that when faced with various difficult choices, I still want to protect my original intention.



Abandoning rapid mass production machines and insisting on 100% handmade;

Abandon convenient artificial additives and insist on a simple ingredient list that mothers can safely feed to their children;

Abandoning quick-made public version ingredients and sticking to good and expensive natural ingredients is the key to delicious food;

The ready-made packaging is terrible enough without lace. We spent a lot of time designing it...



Looking back now, I hope that we will still have the same original intention at this time next year.







⁎ "His name is Kumanosuke, he is our beauty and healing guy."



As the soul of our small team's products, in addition to the baking process that is too complicated to elaborate, we also paid special attention to the methods handed down from the Heian period in Japan, and tried countless recipes and ways of eating before it was born. Our first step is to let him make his debut with nuts that are 100 points in nutrition. Besides becoming the tallest nut tower in the world of monaka cakes, can you imagine what Kumanosuke looks like while soaking in miso soup or hot cocoa? The scene is so healing, please look forward to it. Eat Kumanosuke in the new year, and may he become your spiritual support.







⁎ "Thank you for your patience in watching this. May you have a peaceful and happy new year."



We are so lucky this year that we can say all this to you at the end of the year. With a mixture of nervousness and excitement, we are finally starting to move forward. This is a year that requires us to say thank you. With this mood, every gift box launched by I Wish Hall represents an invisible warm hug. Behind every warm hug, I wish you peace and happiness, and I also wish myself to continue to be handsome and beautiful.



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