nuGen is a soulful creative brand from Taiwan, founded in 2020. We are dedicated to “healing through design,” spreading love, joy, and positive energy. We believe that the beauty of life comes from warmth, attention to detail, and a beginning from the heart. That’s why we create quality products that blend design aesthetics, eco-conscious values, and emotional connection—accompanying those who live with intention and heart.

At nuGen, we don’t just create products—we create stories and connections. Behind every item lies a gentle message and a sincere intention. From the uniquely designed nuGen Family characters representing different energies, to our mindful collections like the Feel Series and the Love Earth Series, we use creativity to bring deeper meaning to everyday life.

Our original nuGen Family soul characters include:
🥑 Cuddle – Spreads warmth like sunshine
🌵Summer – Embodies authenticity, courage, and kindness
🩷Hearty – A gentle reminder to love yourself more
🦙Nima – Carries calming and grounding energy
⚪️ Mood – The soul within everyone

They are more than characters—they are healing companions in your everyday life.

Each of our products is carefully designed by our team, incorporating local craftsmanship and sustainable materials, so you can use them with peace of mind while also caring for the Earth.
✨ MIT Quality Assurance – Proudly made in Taiwan with attention to detail
✨ Depth in Storytelling – More than just products; they carry emotional energy
✨ Continual Innovation in Design – Featuring premium embroidery craftsmanship
✨ Focus on Mental and Emotional Wellness – Let design become your daily soul therapy

We all deserve a gentler way of living. At nuGen, we use design to make everyday life more beautiful and to help you embrace each moment with feeling.