Purebaby is an Australian owned company creating unique, organic clothing for babies and children. Established in 2002, Purebaby was born out of a desire for beautiful products made with soft organic fabric certified by GOTS.

In 2021, Purebaby developed a sub brand named Little Green & CO.. Though the clothes of Little Green & CO. doesn't have beautiful decorative details, the affordable price and lovely patterns are highly praised by customers.