Inspired by Scandinavian weather and Scandinavian design aesthetics, Rains takes functionality and practicality as the brand's main theme, and is not limited by cost, and is committed to combining modern trends with raincoats. As a result, Rains clothing, bags and accessories not only meet current trends, but also withstand the changing weather.
name
Rains' brand name is one of nature's fundamental elements, and Rains' merchandise is designed to protect the wearer from the rain. Rain has always carried joy and sorrow, representing opportunity and inconvenience, and Rains sees it as an opportunity. Rains hopes that every single product of the brand can not only resist raindrops, but also support people, and even if it rains, it can also celebrate the opportunity.
history
Since 2012, Rains has been thinking about how to design high-quality raincoats. At first, Rains aimed to give the traditional raincoat a new fashion look, and on this premise, launched the only one product: the waterproof cape. Since then, Rains has launched a full range of waterproof products, including clothing, bags and accessories. Now, each collection carries the same spirit, with innovative designs of classic raincoats and exclusive original styles.
commodity
Every Rains design is designed to challenge the stereotype of the traditional raincoat. In addition to offering high-quality waterproof products, Rains' apparel, bags and accessories combine functionality with style. Headquartered in Denmark, the Scandinavian minimalism gives Rains a unique and consistent aesthetic. Click here to read more about Rains merchandise.
Brand concept store
Since 2016, Rains has opened many concept stores in different cities around the world, including: Copenhagen, Paris, New York, London, Berlin, Amsterdam and Shanghai. Each store adheres to the same design principles, preserving the building itself and the space within, carefully crafting and creating Rains' bright, modern and surprising inspiring brand space.
