Chinese auspicious culture reflects people's pursuit and recognition of beautiful things, and it is also a precious spiritual wealth of cultural treasure. We seek creative ideas from Chinese culture, combine the local elements of Taiwan, and promote Taiwan's cultural characteristics and spirits by making them into practice, visualizing, and commercializing. It shows diversified and beautiful Formosa!
We often think about how to introduce the beauty of Taiwan to friends at home and abroad?
Taiwan has quite rich and touching cultural elements, from traditional Chinese culture, aboriginal culture, Hakka culture to modern night market culture etc. We cherish and also love the diversity of Taiwanese culture. We hope to preserve and promote this beauty of Taiwan.
Walking through big cities and small towns, we found that cultural and creative products in the trips are icebreakers for starting conversation with travelers. Therefore, we decided to start with products that combine design expertise with life-oriented elements. Through local life experience with stories, legends, and allusions of the product, each cultural and creative product has its own meaning and uniqueness. I hope these products will provide travelers a beautiful memory, and also continue preserving Taiwanese culture.