\ represents the escape character, known as a slash or backslash. It is a syntax interrupt symbol, mainly used in programming languages ​​to indicate line breaks or directory divisions.

In the Shift logo, the “\” symbolizes the brand message of pursuing change in daily life. The bathroom is the most pristine and functional space, yet sometimes the most neglected. Now, the bathroom is the most private space full of smells and feelings, becoming an awakening space for you and me to escape from daily life and awaken the body and mind.

Experience a bathing space created by Shift, a space you want to stay in, a space that offers relaxation and enjoyment, a unique space that awakens your senses.