【 Brand Story 】
In 2004, because of Yangge and Agong, we came back to the kiln to make ceramics. In order to realize the innovation in the local and family ceramic industry, we established a new brand [collecting porcelain] and created a new concept belonging to the young generation of Taiwan with the new concept of design and aesthetics. The ceramic dream, let the Yangge rise again, then grow stronger and deeper. In 2014, after ten years of trials and trials, the collection of porcelain will be presented in a new style and officially changed its name to COCERA. We look forward to seeing you.

[brand spirit]
The games of childhood, the stories told by adults, and the dreams of innocence are the most beautiful and inexhaustible memories. The memory that grows up brings to your own children, transforms into the present life, and opens many lives. The beginning of the vocabulary of happiness dialogue.
The accumulation of porcelain for 10 years has stacked more emotions on ceramics. Although we have followed the experience and foundation of the family's past pottery, we still started from a layman. During this period, due to the persistence of the brand concept, we will get more people's long-term and future. Because of the memory mining caused by the interaction with people, because of the sparks of the chatter with people, because of the communication with people, cherish the accumulation of immortal skills.
The collection of porcelain is gradually changing with a slow pace, because the transformation is new, and what drives us is the emotional connection that accumulates with time and generations.

【Brand Concept】
In the collection of porcelain, the word "set" brings together the concept of "three places" in "place, humanity and innovation"; the word "porcelain" brings together "Taiwan elements, life memories and materials using triangular links; "collecting porcelain", bringing together happiness (Now) and memory Past, linking the past and the present, creates a dialogue, and conveys a new porcelain collection of happiness and memory.

2004, because Yingge, grandpa, so we came back to engage ceramics, in order to achieve the family with innovative ceramics industry, the establishment of a new brand of porcelain [set]. With a new concept design and aesthetics to create a new part Of the younger generation in Taiwan Ceramics dream, Yingge can then rise again thrive, then deep plowing. 2014, after a decade of trials "Shu&W's Cera", the brand restructuring plan will be a new style of presentation, and officially changed its name to 『 COCERA』. We are look forward to seeing you.

[Brand Spirit]
Childhood games, stories from adults and innocent dreams are all long-lasting beautiful memories, which are then handed down to our kids to be transformed in modern lives and lift the curtain of numerous vocabularies of happiness conversation.
Cocera has piled up more affection for pottery after ten years' accumulation. Although we possessed pottery-making experiences and foundation, we actually started our business as a layman. During this period, owing to the persistence of brand philosophy, we have obtained more constant Relationship among people and future.
The digging of memory generated by the social intercourses may spark in conversations, thus people can cherish the eternal technique because of the communications.
Cocera grows at a slow pace and gets a new life, and the motivation is the emotional connections emerged after years of accumulation.


[Brand Philosophy]
Cocera, is literally Ji Ci in Chinese, in which Ji integrates the concepts of locality, humanity and creation and Ci combines Taiwanese elements, life memories and material for delta connections. results, Cocera connects the happiness (Now) and memories (Past), Links the past and modern lives to stir up the waves of dialogues and conveys the "new pottery collection of happiness and memory"