Simple Jade uses Taiwan Jade as the main stone and combines new generation elements to design jade accessories with new traditional aesthetics.
Taiwan jade is recognized as one kind of real jade internationally. It is one category of Nephrite. The current name of the market in the Chinese area is Bi-Yu, and this brand uses the Chinese name “Bi-Yu” combined with common idioms to regard as the Chinese brand name. The Chinese idiom of “Siso Jia Bi Yu” is interpreted as a beautiful girl from an ordinary family, and mostly used in describing young innocent girl. The Brand English name “Simple Jade“ to represent “Siso Jia Bi Yu” concept of simply the beauty of jade!