BRAND STORY

SUPERACE was founded from the original “SR Stage Race Ultramarathon” event. KEVIN LIN’s wealth of experience in managing the relationships between ultra-marathon runners, and observations of runner lifestyles, resulted in the release of a functional lifestyle brand in 2016, by combining ultra-marathon experiences to establish the “SUPERACE” brand. SUPERACE holds the core values of “advance”, “leadership”, and “protection”; the slogan “Beyond the Limit” stems from experiences in ultra marathons that is the attitude of the freedom in advance oneself, pursuing dreams, and realizing a lifestyle.